Why Your Sales Team Is Losing Deals (Hint: It’s Not the Product)

You’ve built a great product. Your value prop is tight. Your sales team is seasoned and proactive.

So why do promising deals keep falling through?

Here’s the uncomfortable truth most manufacturers are reluctant to face:

It’s not the product that’s killing your sales—it’s the quoting process.

Buyers Expect Speed and You’re Still Stalling

Today’s B2B buyers behave more like consumers than ever. They want fast answers, clear pricing, and zero friction. They don’t want to wait a week for a quote, sit through five meetings, or navigate a maze of sales reps and engineers just to get basic information.

If your team can’t turn around a personalized, accurate quote within minutes, your buyer has likely already moved on to a competitor who can.

The Quoting Bottleneck: A Legacy Problem

Most sales teams are still stuck in outdated, manual workflows:

• Sales requests a quote from engineering or application teams
• Engineers must dig through CAD files and legacy documentation
• Customizations are made manually
• Pricing is cobbled together through a mix of spreadsheets, past quotes, and institutional knowledge
• After several days—sometimes even weeks—the buyer finally gets a quote

By that point, the moment of urgency has passed. The buyer’s interest has cooled. And your competition, who likely has a CPD (Configure, Price, Deliver) platform in place, has already delivered a polished, interactive quote.

The Real Cost of Delays

These delays don’t just slow your internal process, they actively hurt your bottom line.

Slow quoting leads to:

• A loss of buyer trust. In a digital-first world, delayed responses signal disorganization and inefficiency.
• A longer sales cycle. Every day of delay adds more meetings, more follow-ups, and more complexity.
• Missed windows of opportunity. Your buyer’s urgency and available budget are perishable.
• Lower conversion rates. When quoting is slow, cumbersome, and error-prone, deals are far more likely to fall apart.

And when buyers don’t convert, the entire cost of acquiring that lead—your marketing spend, your sales hours—goes to waste.

Spokbee Solves the Problem at the Source

Spokbee 2.0 is designed for the realities of modern manufacturing sales. It replaces slow, manual quote building with automated, CAD-connected configurators that generate real-time quotes based on live engineering data.

With Spokbee:

• Your sales team can generate accurate, customized quotes in seconds.
• Customers can interact with visual product configurators on your website without ever picking up the phone.
• Pricing, dimensions, and logic are tied directly to your engineering source of truth—no spreadsheets, no guesswork.

All of this is built on a cloud-native platform, fully integrated with Onshape, and deployable in minutes.

You Don’t Need a Better Product. You Need a Better System.

Most sales teams aren’t losing deals because their offering isn’t strong enough. They’re losing because their process is too slow, too manual, and too disconnected from the needs of today’s buyers.

Speed sells. Simplicity converts. Automation scales.

If you're serious about improving close rates and staying ahead of competitors, it’s time to stop treating quoting like a back-office task. It's a core part of your customer experience and it needs to move as fast as the rest of your sales funnel.

See how fast your team can quote.
Visit the Onshape App Store to explore Spokbee 2.0, the world’s first cloud-native configurator builder designed to eliminate quoting delays and unlock your full sales potential.