In today's competitive marketplace, customers no longer want one-size-fits-all. Whether ordering...
When your products are all about performance, precision, and style, your online experience needs to match. For Alba Racing / ARMAT Offroad, leaders in high-performance ATV and UTV parts, that meant finding a way to bring their custom wheel buying experience into the modern era without slowing down their R&D process.
With a customer base that stretches from the U.S. to Canada, the UAE, Spain, and Australia, Alba Racing needed a way to streamline product design, reduce lead times, and give customers the confidence to buy custom wheels online.
They found their answer in Spokbee.
The Challenge: Slow R&D and Limited E-Commerce Flexibility
Before partnering with Spokbee, Alba Racing was operating at a disadvantage. Without in-house CAD capabilities, product development required shipping rough samples overseas for reverse engineering; a process that was slow, error-prone, and dependent on back-and-forth communication with manufacturers.
At the same time, their online buying experience was falling short. With dozens of wheel customization options—center designs, barrels, rings, caps, and hardware—the website struggled to showcase the full range. Customers couldn’t clearly visualize their choices, leading to hesitation and lost sales.
The Solution: CAD Integration + A Custom Shopify Configurator
Spokbee provided a two-fold solution that revolutionized both R&D and the customer buying journey. By integrating CAD services directly into Alba Racing’s workflow, the company gained full control over product design. They could now send precise CAD models to factories, speeding production while minimizing costly errors. The addition of new 500mm 3D printers allowed in-house creation of test parts, eliminating the need for expensive CNC samples early in development.
To elevate the e-commerce experience, Spokbee built a custom Shopify-based wheel configurator for armatoffroad.com. This tool lets customers mix and match components in real time, previewing their exact wheel combinations with high-fidelity CAD renderings before purchase.
The Results: From “Dark Ages to Space Age”
The transformation was immediate. In-house CAD and 3D printing drastically accelerated R&D cycles. The online configurator boosted customer engagement, keeping buyers invested as they explored every wheel option. Order accuracy improved, with fewer production errors thanks to precise engineering data, and supplier relationships strengthened due to consistent, high-quality CAD output.
As Operations Manager Garret Turner put it:
“Spokbee has moved our product development and website from the dark ages into the space age.”
The Future of Custom E-Commerce
By combining engineering-grade CAD precision with an engaging online configuration experience, Spokbee has helped Alba Racing bridge the gap between product innovation and e-commerce success.
Customers can now design their dream wheels in minutes—confident that what they see online is exactly what will be delivered.
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