When your products are all about performance, precision, and style, your online experience needs to...
Stor-Loc has built a reputation for heavy-duty tool storage that lasts a lifetime. But when it came to quoting and customer engagement, their sales process wasn’t as strong as their drawers.
For years, Stor-Loc relied on manual calculations, 2D drawings, and back-and-forth communication to deliver quotes. This approach worked, but it was slow—and in a marketplace where buyers expect instant information, “slow” can cost sales.
Spokbee stepped in to change that.
The Challenge: Manual Quoting in a Self-Service World
Stor-Loc manufactures industrial-strength toolboxes with a patented drawer system capable of holding up to 400 pounds. Built entirely in the U.S., their products serve industrial, commercial, agricultural, and high-end consumer buyers.
While their engineering was cutting-edge, their quoting process hadn’t caught up. Manual calculations and hand-built drawings slowed response times. Customers increasingly wanted instant answers and the ability to explore configurations without waiting for a sales call.
It was time to modernize.
The Spokbee Solution: A Smarter Sales Workflow
Spokbee partnered with Stor-Loc to replace manual workflows with fast, accurate, and customer-friendly tools.
- Interactive 3D Configurator: Customers can now visualize toolbox configurations instantly—no waiting for drawings or quotes. For buyers who already have 3D models of their workspace, the configurator lets them see exactly how a toolbox will fit in real time.
- Streamlined Quoting: Automation now handles much of the quoting process, allowing customers to self-serve or receive accurate quotes in half the time.
- Lead Generation Power: The configurator also acts as a sales magnet. Potential customers explore configurations online, creating inbound interest before a salesperson ever picks up the phone.
The Results: Faster, More Accurate, More Engaging
The impact on Stor-Loc’s business has been transformative.
Routine quoting now takes half the time—or no time at all when customers use the self-service configurator. Automated workflows have significantly reduced errors in quoting and layouts, while the sleek, interactive experience keeps prospects engaged.
With Spokbee’s support in outreach and online tools, Stor-Loc has also built a stronger, more consistent pipeline of new opportunities.
As Cy Ryan, Stor-Lok’s Quality Manager, puts it:
“Spokbee has a wonderful and helpful team that has modernized part of our company’s online presence and internal processes.”
Why It Matters for Modern Manufacturers
For Stor-Loc, modernizing their quoting and sales process wasn’t just about speed, it was about meeting buyers where they are. Customers today expect control, transparency, and efficiency. Spokbee helps deliver all three.
The result is a win-win: customers get a smoother path to purchase, and Stor-Loc gets a faster, more efficient sales process with fewer bottlenecks.
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